Understanding The Fine Line Between Web Based Marketing And Spam

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By : Marianne Conway ??
Submitted 2011-06-05 19:23:13 Savvy entrepreneurs who take advantage of internet marketing realize there is a fine line between promoting and spam and orchestrate their promotional campaigns to gain the maximum amount of exposure without running the danger of being viewed as spam. The dictionary definition of spam is open to interpretation but most people agree on the fact that spam is equivalent to junk mail you receive at your residence. Generally spam is unsolicited mails which are part of an advertising campaign. The term spam can also apply to notice board postings which are posted solely for advertising purposes. This article will examine the variances between effective online marketing and spam.

First we're going to consider the utilisation of message boards for the purpose of online marketing. Bulletin boards are basically online meetings places for net users who share a selected interest to exchange idea, ask or answer questions or simply socialise. These bulletin boards permit users to register and post messages. Most message boards have asset of guiding principles which the users must follow when making posts. These axioms may vary seriously with some being very strict about satisfactory content and others not being almost as strict. It is important to follow these guiding principles because failure to do so may result in the moderators removing your account and other members not paying much attention to your posts.

Bulletin boards are good for online marketing because they are able to provide a business owner with access to a specialized audience. If you're in the business for finding jobs for workers who want to telecommute, you may join a bulletin board dedicated to telecommuting to find members who may be interested in your products. Here you can learn a good deal about the concerns of your target market. You may take the chance to post links to your website when suitable and as per the message board rules. This is believed to be smart online marketing. However , if you choose to reply to every post with a link to your internet site even when it's not important and do not offer comments valuable to other members, they are probably going to view your posts as spam. This may be damaging because these members may choose to avoid your internet site even if they have a need for your services.

E-newsletters and email advertising are one area of web marketing which is most inclined to be viewed as spam if not done properly . Most Internet users to not appreciate unsolicited e-mails especially when these e-mails do not pertain to a subject that interests them. This is often the situation when business owners buy email lists and send their advertisements to everyone on the list. This isn't effective because you are not certain to reach a huge population of your target market. In addition, recipients of the email may block your email address so future communications are mechanically sent to a spam filter. Some receivers may even report you to their web service provider who may research the claim you are a spammer. A better way to approach the idea of e-mail marketing is to only send e-newsletters and ads to past purchasers who have specifically asked to get such mails and possible customers who've requested additional information.

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