How I Constructed A Community Advertising Business In Spandex At ...

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June 27, 2011

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Want is a funny thing.

It will possibly drive you to do unthinkable, desperate things when it reaches the tipping point. Your judgment can turn out to be clouded, and you can suddenly end up doing things regular, smart individuals just do not do.

I discovered myself on this position a number of brief years ago as I pursued my career in network marketing. With the ?seat-of-my-pants? move to California to work with my up-line. No cash, no mates, and no where to live.

As I desperately searched for a strategy to discover prospects and build my network advertising and marketing business, I stumbled across a prospecting/lead technology firm that confirmed distributors the way to generate local leads using ?sizzle cards.?

They have been mainly bright yellow business cards with a catchy headline and 800 quantity printed on them. The concept was to simply leave them around city, at restaurants, fuel stations, banks, automobile home windows, and so on, as you went about your day.

People would pick them up. Call your 800 number. Hear a pleasant three minute message filled with testimonials, and have been then prompted to leave their contact data in the event that they have been interested.

?This is excellent,? I mentioned to myself?

I can not afford to spend $300+ a month on leads as a result of I am so broke I am having to stay on Del Taco and Raman soup. So if I can use these sizzle cards to generate interest locally, I can get some individuals over to the weekly opportunity assembly, and BAM! Prompt network advertising and marketing down-line!?

About 10 days later my box of 2000 canary yellow cards arrived, and that night I hatched my diabolical plan for the network advertising and marketing conquest of Temecula CA. (Insert evil villain giggle here).

I spent the following 2 weeks canvassing the city with my yellow sizzle cards.

Round midnight, I would head out on my bike (use to race lately), stuff my spandex jersey pockets filled with cards, and then journey all over this small city dropping cards in procuring centers, ATMS, and business parking lots.

The tip results of my masterful network advertising and marketing campaign??

Let?s just say I used to be back in Texas a month later in a corporate job? Ouch.

So why did it fail? Simple. I used to be concentrating on the unsuitable individuals with the unsuitable message. I used to be concentrating on ?business lookers,? not ?network marketers.? I used to be concentrating on individuals ?who wish to,? however who never actually ?do.?

I wasn?t leveraging my time through proper promoting that will get my message in front of lots of or 1000?s of people a day automatically.

The ?network advertising and marketing opportunity? message I used to be selling was the unsuitable message to begin with. Community advertising and marketing is a business of promoting and promotion pursued by individuals who have no idea the way to do both, and I used to be the Poster Boy for that description on the time.

I tell this story as a result of I proceed to see individuals do silly things like this immediately out of their sheer need for success. Whether or not it is posting signs, hanging flyers on vehicles, or handing out CD?s on the procuring mall.

The motion is commendable, and the will will repay, however there are much smarter ways to market and promote your network advertising and marketing business.

About The Creator

Joaquin has been writing articles on-line for almost 9 years now. Not only does this writer specialize in Network Marketing, you may also take a look at his newest web site on easy methods to convert FLV to WMV with FLV to WMV converter which also helps people find the best FLV to WMV converter on the market.

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