voip-video ? Blog Archive ? Analysis: How to construct the new ...

IPTV is sailing into the fast traffic lane of development in the whole world, regards IPTV as the platform and carries on business innovation and explores the direction importantly as a present one telecommunication operators, but how to hold relation and rhythm constructed in business innovation and platform?

Active demand of IPTV business innovation

Since 2007, the development of IPTV user of the global telecommunication operator is sailing into the fast traffic lane, it is estimated the global IPTV number of users will exceed 22 million at the end of 2008. For example in Asian-Pacific area, the business of China Telecom distributes telephone numbers the speed is obviously accelerated, the situation of catching up from behind appears, IPTV number of users of China is expected to exceed 2 million in 2008.

How to adjust and improve IPTV systematic platform, supports the lasting innovation of IPTV business, thus utilize difference competitive advantage to attract the multi-user to buy IPTV service even more; Fully combine the existing business at the same time, excavate the consumption potentiality of the existing user?s colony, promote ARPU value, it is the great challenge that all IPTV operators face.

In addition, based on IPTV platform video it serves to be must from simple the intersection of media and the intersection of amusement and field, expand to the intersection of consumer and other field of daily life, namely let IPTV from ? goodlooking ? Make it ? Work well ? ,Let the video taking amusement as the core serve and develop to become one ubiquitously, on the basis of visual interface, diversified experience type service.

Construct two stages of the new platform

Support the innovative IPTV video, serve better from the aspect of construction of platform, it is a feasible way to merge the video-information system. But before constructing the totally common one, facing NGN/IMS central standard platform framework, need to carry on fast prototype development in merging the business, namely draw the constant completion of the platform by merging the video business to experience, reduce and construct technological risk and cost risk brought in IPTV new business platform, really accord with the tactics of experiencing going ahead of the rest, smooth gradual progress of platform of business of the operator. That kind ?last one piece of platforms standardized,business and employing and naturally will produce? Ostrich policy,already prove history whether it is getting more feasible since whether it is.

So, IPTV platform be divided to the gradual progress of merging the video-information system into two stages at least, regard merging the video business and experiencing as the epitaxy type drawn and combine stage at first, and then the intension type taking IMS/SDP standard framework as final goal normalizes stage.

The epitaxy type combines stage

The epitaxy type combines stage, emphasize on IPTV systematic platform of the foundation, by way of interconnection, combine the intersection of telecommunication and the intersection of operator and existing the intersection of business and system and platform progressively ? Such as fixed NGN / the intersection of cellular telephone and system, the intersection of Presence/Group/Message and the intersection of ability and part, global the intersection of eyes and the intersection of video and monitoring system,etc. ,Rely on the merging type terminally and realize the offering fast of business.

Main working content the intersection of telecommunication and the intersection of operator and existing enormous energy of business this stage, in form that traditional apparatus and IPTV STB truss up that PSTN telephone is terminal, the mobile phone is terminal or PC is terminal,etc., fully release out, the promotion making the business a key point and experiencing, reflect in two aspects mainly: The enhancement that is experienced by the traditional communication business at first, including pronunciation communication can be changed into visual communication facilitating, the static characters phone book is changed into the convenient activity address book, the information acquisition of the pronunciation way is changed into the acquisition in information of many kinds of medias such as characters, picture, video, the specialized control video changes into comsumption-based video of family,etc.; The enhancement of what is secondly is experienced by the traditional IPTV business, consumes the traditional passive form video to experience and change into active amusement that can communicate, can be shared to experience.

Several following typical application scenes, reflect the card integration of this stage business platform and promotion of professional ability.

? it is open to follow one?s inclinations ? : Combine NGN and IPTV platform ability, two kinds of common terminal stations ? -PSTN telephone or mobile phone and IPTV STB are trussed up, offers visual communication following one?s bent service for user. Both sides of communication can suspend the present communication of video based on TV at will in the course of conversing, only keep the communication of pronunciation. ? it is open to follow one?s inclinations ? Have not only reducing can look at the terminal threshold inherited quality and dependability of communication of traditional pronunciation but also, it is a kind of extensive visual communication service that can be implemented.

Video ? know-all ? : Combine for numerous the 114th and IPTV platform ability, realize the inquiry of multimedia information. On the foundation that inquires in 114 existing pronunciations, users can already use 114 to finish requesting the search of content and push away and send, can also realize with daily ? The clothing, food, shelter and transportation ? Relevant information search and inquiry, fully utilize IPTV STB many matchmaker?s terminal information to show ability, communicate, experience, rise to multimedia communicate, experience pronunciation, realize pronunciation search for to the intersection of multimedia and leap nature change that content searches for.

? global eyes ? The video is controlled: Combine ? global eyes ? With IPTV platform ability, realize that utilizes the TV to watch ? global eyes ? valuable to the family / personal user Control the source. With the constant enlargement of global construction of eyes platform, it is originally the control video source that professional users use, become an important public resource, such as traffic flow real-time signal, kindergarten children?s daily activity situation of important highway section,etc. day by day now, offer these valuable video sources to the crowd with need, must create enormous market value.

Good friend?s TV: Combine Presence/Group/Message and IPTV platform ability, experience the traditional individual, family who watch the TV, communication of advancing the colony, community and sharing, offer communication and exchange platform of crossing over space-time to crowd having similar tastes and interests, reach a kind of colony viewed and admired together, shared together to experience, / person interdynamic wishing eagerly strongly after satisfying people to people / machine interdynamic, people.

The intension type normalizes stage

Regard business as the platform integration that is drawn through the first stage, every key ability subsystem which merged video business innovation has already been basically included in, the operator has already succeeded in exploring the typical commercial business mode at the same time, prove there is a problem on the integrality in the integration of professional ability.

Merge the weeding out the old and bringing forth the new constantly of video business in order to support, the operator must also realize the role in business innovation changes, namely from own to innovate to open cooperative direction that innovate making the transition, introduce abundant CP/SP go on development of business of merging etc., the ones that give play to innovative business ? The long end ? Effect.

So at the second stage, the operator needs to carry on the optimization grouping of every part under unifying the framework, finish the systematic framework construction that the intension type normalizes, open the ability of IPTV systematic platform out in the form of standardized interface, regard NGN/IMS as the core, construct the video business innovation platform facing SOA/SDP standard framework. The key at this stage moves about including building and integrating the following several key part:

One the middle the common video business: Function of offering explanation and business of the business with logic control, business to carry out etc.. It performs from one of the middle of IPTV system then comes and separates the execution with logic business logic and business, require for the basic capacity of supporting every business. Meanwhile, one offers the development environment of the business, can employ the ability of the open ground floor of layer to the business of upper strata with open API the middle the business;

The common business can enable the part: Carry on ability to the function assembly of the basic business abstractly, including IPTV media ability, such as broadcast directly, request, record and produce etc.; Also include the basic communication capacity of NGN/IMS, such as Presence/Group/Message,etc.. These basic ones can enable the part in the form of internal interface, offer the middle the business the business of one carry out logic, finish employing the support of the procedure to the business of upper strata;

Deal with and manage the platform in content: Offer it to functions such as unity pouring into, code and transferring of the media to yard, content protection, original data management of content of contents,etc., support, face terminal the intersection of media and content serve more, open to CP/SP the intersection of content and ability of management;

Comprehensive management platform: Offer basic the intersection of network and yuans of management, terminal management and business function of management, it is facing third party BSS/OSS system and interconnected to support, support CP/SP to pour into content management, content and the registration, business are released etc., operation of since the ones that realize integration business;

Distribute the network CDN in unified content : The whole network offering polymorphic type, many form media?s contents unifies intelligence to distribute, including video content, music content, multimedia news content facing video content of IPTV, Mobile TV,etc., realize the content load balancing of the whole network, network bandwidth and storing resources to use and optimize most;

Commercial intelligence BI System and advertising release system: Close ring analysis to the media consumer behaviors and communication consumer behaviors of users, construct users? static behavior and dynamic database, push the most appropriate content and business, multi-form advertisement to the end user, in order to develop the value-added service;

Merge the business development interface of video-information: Offer the abundant platform for application and development of operator and the third party and open ability, can support basic media?s business of video and development of communication service and integrate, such as the intersection of stage and one the intersection of integration and the intersection of business and shape, IPTV/Mobile TV broadcast directly / request and global eyes control business, business,etc., know-all of video, it can be that the innovative business in the future creates the good foundation.

Has merged the era of video-information and already come, the operator should regard business innovation as the guide, pay close attention to the fact at the same time and carry on optimization, association and standardization that the platform supported ability in an orderly manner, combine stage and intension type construction which normalize stage to practise through the epitaxy type, not only can guarantee overcome a step of risks constructed of platform the business merges success explored, but also can, can yet be regarded as IPTV and merge the optimum way innovated in business development of the video.

This entry was posted on Friday, May 13th, 2011 at 9:29 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Source: http://voip-video.org/?p=13021

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