Team Detroit, Ford's marketing agency, names new president

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David Murphy has been tapped as the new president of Team Detroit, Ford's marketing agency.

The move is effective Aug. 1.

Team Detroit -- owned by British conglomerate WPP -- is the largest agency of Global Team Ford, which has outlets representing Ford and Lincoln in London, Shanghai, China, Sao Paulo, Brazil and New York.

Murphy joins Team Detroit from WikiBranding, a marketing consultancy he founded in 2007. He also co-founded Barrie D'Rozario Murphy.

Prior to Barrie D'Rozario Murphy, Murphy served as president of Saatchi & Saatchi in Los Angeles, North American managing partner for Young & Rubicam in Irvine, Calif., marketing communications director for Aetna Healthcare and worldwide client service director at Ogilvy & Mather in New York.

Murphy will report to Mark LaNeve, COO of Global Team Ford. LaNeve's influence over Ford's ad strategy has grown since he arrived last August as COO. LaNeve is the former top North American marketer at General Motors and former head of Cadillac. He joined Global Team Ford in April.

"David will be a valuable addition to our team, as we build a global marketing enterprise to align and serve the Ford business and brands," LaNeve said in a statement. "Ford's marketplace success continues to grow around the world, and we are committed to adding top-notch talent and resources to support that growth."

Bradford Wernle contributed to this report.

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Source: http://www.autonews.com/article/20130711/RETAIL03/130719959/team-detroit-fords-marketing-agency-names-new-president

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